Taiwanese laptop maker MSI on Tuesday announced the launch of its manufacturing operations in India with its first facility in Chennai.
In line with its “Make in India” objective, MSI will introduce locally manufactured versions of two laptop models – MSI Modern 14 and MSI Thin 15, the company said in a statement.
“India has been one of MSI’s fastest growing markets, with the brand steadily expanding its presence across the country.
“As the demand for high performance laptops continues to grow, MSI is excited to contribute to India’s thriving tech ecosystem by providing locally manufactured devices that meet global standards,” the statement said.
To increase the reach of the products in India, MSI is increasing the number of touchpoints, including more laptop brand stores and availability at Chroma and Reliance Retail, it added.
The Made in India slim and modern series laptops will be available at retail prices starting at Rs 73,990 and Rs 52,990 respectively.
Looking ahead, MSI said it plans to introduce more powerful configurations of the slim series to cater to the diverse needs of the audience in India.
“India has long been a key focus for MSI, and the country’s growing demand for high-performance laptops has been an integral part of our decision to start production locally.
“We are confident that this will usher in a new era in MSI’s journey and help further penetrate the Indian market and contribute to India’s journey as a global leader in technology while enhancing operational efficiency,” said John Hong, NB General Manager, MSI India. .