Mahindra Group Chairman Anand Mahindra in a recent X post praised the heritage brand Mysore Sandal soap produced by Karnataka Soaps and Detergents Limited (KSDL). The soap, famous for its use of pure sandalwood oil, has been a staple in Indian households since its inception in 1916.
KSDL, the state-owned enterprise behind the brand, produces around 10 to 12 lakh bars daily to meet the constant demand from its dedicated customer base. MS Dhoni was once the brand ambassador of a soap brand.
Sharing a video showing the soap’s manufacturing process, Mahindra wrote, “Overwhelmed with nostalgia watching this clip. Glad to see it survives and thrives. Will start buying it again and inhaling the aroma of tradition.”
Nostalgia struck me watching this clip.
Glad to see it survives and thrives.
Going to start buying it again and smelling the tradition!
(Video courtesy @amshilparaghu )pic.twitter.com/86HAVXR2yp
— Anand Mahindra (@anandmahindra) December 21, 2024
The video shared by Mahindra was created by Shiva Rai, a Bengaluru-based content creator. On Instagram, the video has received over 23.8 million views. Mahindra’s post on X has already received over five lakh views. Responding to this, one user wrote, “Mysore Chappal is one of the best soaps available without any chemicals that negatively affect your testosterone levels (xenoestrogens). Every Indian should try them!”
Another X user said, “This is one of the best products available in the market, no one has matched it till date. Definitely worth every penny spent on it. “
A third user replied, “It’s prestigious, old, Mysore Maharaja sent his scientist to UK to study soap technology and set up this factory, in 60’s it was family soap, affordable with good fragrance, definitely must be this factory. Preservation Its products should be sold in India and globally.”
In March 2023, the arrest of Prashant Mudal, son of former BJP MLA and Karnataka Soaps and Detergents Limited (KSDL) chairman Mudal Virupakshappa, turned the spotlight on the state-run company in an alleged cash-for-deals case. Prestigious soap brand.
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