India’s third-largest food delivery app Magicpin on Tuesday said it has launched its 15-minute food delivery service MagicNOW after successful pilots in Delhi and Bengaluru.
While Zepto Cafe, Swiss and other contenders in the 10-15 minute food delivery space are operating their operations through their dark store network, Magicpin has partnered with brands like Chaayos, Faasos, Wendy’s, Burger King, McDonald’s, Tacobell, Barista. With a host of local non-branded restaurants to serve it.
The service will be operational in major pincodes of NCR, Bangalore, Chennai, Hyderabad, Mumbai and Pune.
“During the pilot phase, MagicNOW successfully completed an impressive 75,000 deliveries from a network of 2,000+ food brands and 1000+ non-branded local restaurants including Chayo’s, Phosos, Wendy’s, Burger King, McDonald’s and Taco Bell. We have achieved this. By working closely with restaurant partners, food brands and leveraging our logistics capabilities to create an unmatched delivery experience,” Magicpin co-founder and CEO Anshu Sharma said.
The company plans to follow a strict geographical boundary of 1.5 to 2 km to ensure product freshness and quality. Its delivery power will be powered by Velocity, an aggregator of 3PL partners like Shadowfax, Dunzo, Rapido, Porter, OLA, Zypp. To ensure delivery partners are treated stress-free and fairly, there is no difference between Magicpin and MagicNOW deliveries.
It has spun out into another app after seeing strong demand after Swiggy’s strong success with Bolt and Zepto Cafe. Quick commerce market leader Blinkit has also started pilots of its 10-minute food delivery service Bistro in select pincodes of NCR.