IIM Sambalpur and NSE Academy discuss AI, Digitization, and Branding Strategies

IIM SambalpurIn association with NSE Academy, an insightful roundtable discussion was organized at its Delhi campus. The program is titled “Beyond the Brand: Rethinking Strategies in the Era of Technology-driven disruption“brought together leading industry professionals and academics to discuss the role of technology in reshaping branding and business strategies.
Pvt. Mahadev Jaiswal, Director, IIM Sambalpur emphasized the importance of integrating technology with education. He said, “IIM Sambalpur is at the forefront of integrating AI in educational settings to drive transformative changes. Our focus is to align with industry standards through AI applications in education.” He said AI has shown a positive impact on learning outcomes and aims to continue this integration in the classroom.
The roundtable had 35 industry leaders including executives from major companies such as Spencer’s, Shoppers Stop, Bata, Flipkart and ITC. They explored how brands are adapting to technological developments such as AI, digitalization, and the metaverse. The discussion covered topics such as AI-powered customer insights Digital transformation To increase customer loyalty through supply chains, and emerging technologies.
Abhilash Mishra, CEO, NSE Academy highlighted the importance of embracing technology to maintain competitiveness. Reflecting on the past, he shared, “Thirty years ago, the establishment of India’s first electronic trading platform revolutionized capital markets, and a similar innovation is important today.” He also stressed the need for businesses to adapt to a rapidly changing environment.
Nishit Bansal, Vice President, Tata Consumer Products emphasized that true business success lies in creating long-term social value. He praised IIM Sambalpur’s focus on sustainability and diversity, noting that businesses must integrate core values ​​with technological advancements to differentiate themselves in the market.
A roundtable meeting was concluded with a shared belief in the need Purpose-driven innovation and technology to build future-ready, resilient brands.