Bijom, a SaaS startup focused on the retail industry, has raised $12 million in a Series B round of funding led by Hyderabad-based venture capital firm, Pavedstone.
Pavestone invested $7.5 million in this round, which also saw participation from existing investor IndiaMART and other family offices.
Bijom has so far raised around $60 million in Series A round of funding. The startup will use this capital for product development, support delivery infrastructure, and expansion of key accounts.
According to the startup, its SaaS platform enhances sales efficiency, product distribution and retailer-brand relationships. Its platform has more than 600 retail brands from industries like CPG, dairy, and FMCG, digitizing the way markets operate.
This helps in visibility into ground operations and helps brands understand product demand in the market.
“It’s not just investment capital – we’re engineering the future of retail distribution through next-generation products like real intelligence infrastructure, agentification, voice recognition, and augmented reality to address real-world challenges faced by global retail enterprises,” said Lalit. Vise, CEO, Bizom.
“We are excited to partner with Bijom. Their platform is trusted by many FMCG enterprises and empowers them to grow by streamlining distribution and enabling faster market insights. It The investment is in line with our fund’s investment focus,” Srikanth said. Tanikella, Managing Partner at Pavestone.
“The digital transformation of India’s consumption landscape is accelerating, and Bijom is perfectly positioned to lead this revolution in retail distribution. Our investment reflects our confidence in their vision to digitize B2B retail,” added Dinesh Aggarwal, CEO, Indiamart.