The Indian ExpressIndia’s leading news publication on Thursday announced a significant 95 percent improvement in click-through rate (CTR) and a significant increase in engagement and pageviews after two key experiments using the Customer Data Platform (CDP) in partnership with Google. It has been able to adopt strategic techniques The Indian Express To provide a personalized user experience.
Before implementing CDP, The Indian Express Faced the challenge of delivering personalized content across different platforms. By integrating a CDP, the publication gained a unified view of its customers, allowing for customized content recommendations and targeted messages.
“This project was an important step in our transformation journey The Indian Express A truly reader-centric digital platform. Google’s partnership helped us build the powerful data infrastructure we needed to achieve our personalization goals. The results have been impressive with a significant increase in user engagement and pageviews. We are excited to continue this collaboration and explore new ways to enhance the reader experience together,” said Sanjay Sindhwani, CEO, IE Online Media Services Pvt.
The Indian Express Also launched a personalized content section “MyExpress” on indianexpress.com, further demonstrating its commitment to providing a customized user experience. The feature, initially rolled out to 0.1 percent of users, generated an additional 300,000 monthly pageviews, demonstrating the potential to increase engagement through personalization.
Early success in the implementation of CDP highlights the growing importance of data-informed strategies in the media industry. By leveraging customer data, news organizations can deliver personalized content that resonates with their audience, increasing engagement and loyalty.