Shreyas Media, a division of Aadharshree Infotainment, India’s leading sales and marketing powerhouse
announced on Monday that it has acquired the exclusive advertising rights for the Maha Kumbh Mela 2025 to be held from January 13 to February 26, 2025 in Prayagraj, Uttar Pradesh. It has also secured rights to several other activities, including a vending zone, entertainment zone and food court, at the world’s largest spiritual congregation.
Indian companies are set to spend Rs.3,000 crore on branding and marketing during the 45-day Mahakumbh as brands will get huge consumption opportunities during the mega event held every 12 years.
Organized by the Uttar Pradesh government with an estimated budget of Rs 6,300 crore, the Maha Kumbh Mela is expected to attract over 500 million devotees from around the world in 2025. Spread over an area of four thousand hectares, this year’s mega event will be the biggest Kumbh Mela in history.
Shreyas Media (a division of Adhyashree Infotainment), which has revolutionized the media and event management space through relentless innovation and deep understanding of market dynamics under the visionary leadership of its founder and chairman G Srinivasa Rao, will leverage its vast experience and unparalleled expertise. Get maximum visibility for brands in mega congregations.
Srinivasa Rao, Founder and Chairman of Shreyas Group said, “Maha Kumbh Mela 2025 is an event that unites spirituality and commerce. By aligning our expertise with the scale of the fair, we aim to provide brands with an unparalleled opportunity to connect with a vast and diverse audience. Our role goes beyond advertising; We provide tailored strategies that maximize visibility, engagement and return on investment for our partners.”
Shreyas Media will focus on creating effective advertising opportunities at Mahakumbh through strategically placed hoardings, gantry boxes, watch/media towers, current pole branding, charging stations, sky balloons, etc. These prime placements are designed to provide brands with unmatched exposure and directness. Engagement with the massive steps of the fair.
About other activities for which Shreyas Media has secured the rights to Mahakumbh, Srinivasa Rao said that the entertainment area in Sector 1 will be one of the main attractions of Mahakumbh 2025. The entertainment zone will feature an array of entertainment attractions and facilities including amusement rides. Giant wheel, rocking chair, mini train etc. In this zone there will be 145 shops including clothing, religious. and book stalls.
The company will also operate a food court near the Hanuman Temple, which will offer a diverse array of Indian flavors, showcasing the rich and diverse flavors from across the country.
“Our expertise lies in building a strong, direct connection between brands and their target audience. At the Maha Kumbh Mela, we will curate customized on-ground marketing solutions that deliver measurable impact. From high-visibility advertising spots to interactive activity zones, advertising opportunities in parking areas, our The efforts will ensure that brands achieve significant reach and recall,” said Srinivas.
Starting as an advertising agency in 2005, Shreyas Media has built over 50 brands. Later in 2008, it entered the film industry where it cemented its position by organizing more than 2,500 successful events and more than 1500 film promotions. It created a niche for itself by organizing innovative movie audio functions. The company, which entered film production in 2011, has made nine films so far. During the Covid pandemic, it carved a niche for itself in the OTT space with Shreyas ET. Shreyas Group, which operates in India, USA, Canada and UAE, has also diversified into the retail space by acquiring Deccan Chai which now has 250 outlets. It also invested in lyrical video maker Brochill, a startup company with 4.63 crore downloads.
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