Ahead of the Delhi Assembly elections, AAP is working on local campaign tunes to appeal to the city’s migrant population and diverse demographics – songs in Bhojpuri, a few in Eastern dialects and even a track in Punjabi, party sources said.
The party has prepared to release its main campaign song in the last week of December. Since the theme of the song is “Phir Laenge Kejriwal”, it will bring back AAP’s focus on positive publicity, The Indian Express has learnt.
An AAP source said, “We are in the process of finalizing the promotional song; we have received 10-12 versions so far.
AAP is also exploring AI-generated tracks. “Of the submissions, two or three songs are completely AI-generated, and one of them is absolutely fantastic,” the source said.
In the previous two elections, the Aam Aadmi Party had come up with popular songs. In 2015, it was “Five years of Kejriwal“. In 2020, “Keep going Kejriwal“Achievements like affordable electricity, clean water, and mohalla clinics were highlighted. For the 2024 Lok Sabha elections, AAP’s campaign shifted gears from highlighting development issues to bashing the BJP. Its campaign rap, “We will vote for the answer to the prison, we will leave the fraternities“There were important passages criticizing the BJP.
“No campaign can be purely positive or negative – our announcements always focus on positive messages, but the points we raise when we criticize the Center fall into the negative campaign song. As the elections approach, the campaign with the main theme centered around ‘Phir Laenge Kejriwal’ is largely Will be positive,” said an AAP source.
The source said it’s not about creating a grand song “because it’s not our main product – it’s just something that’s played at rallies”.
“It is better to have a well-known celebrity who agrees with the ideology of the party sing our campaign song; The last two campaign songs sung by Vishal Dadlani were such hits that people still remember them… The aim this time is to create a better song,” added the source.
Meanwhile, the BJP plans to make both negative and positive campaign songs. “We will focus on issues facing Delhi… like pollution and sanitation issues. But our main campaign song is going to be a surprise… We are not willing to reveal details now but it is going to focus on development issues. Every local in Delhi Many other songs will be made to cater to the taste,” said a party leader related to the process.
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