79% of Indian firms to increase AI spending by 2025: Freshworks report

Indian companies are set to increase AI spending by an average of 41% in 2025 – the highest growth rate globally, as 79% of organizations plan to increase their AI budgets. According to the latter whoFresh workswho According to the AI ​​Workplace report, Indian firms believe that integration of AI is essential to drive business success, primarily driven by belief in its ROI.

The report surveyed 4,000 global professionals, including C-suite executives, departments such as HR, IT, customer service and support, finance, accounting, sales, marketing, and legal.

The findings revealed that India is leading the global benchmark for AI adoption, with 45% of professionals using AI daily – almost double the global average of 26%.

The report further highlighted that 74% of professionals rate themselves as knowledgeable or expert in AI, above the global average of 55%. About 91% of Indian employees feel comfortable using AI tools (compared to 67% globally) and 90% trust AI to improve work processes (66% globally).

“This report provides a compelling overview of AI adoption globally, with India emerging with exceptional levels of application and expertise. The combination of compelling AI integration and workforce upskilling initiatives is driving India’s productivity and innovation to new heights,” FreshWorks India Vice President Shelton Rego said in a statement. .

According to the report, India is a global leader in AI adoption in the workplace, with 65% of employees reporting mandatory AI use policies in their workplaces, particularly evident in IT and marketing, with some employees describing AI as powerful and “essential”.

The report highlights that 88% of Indian workers use AI-powered software weekly, surpassing the adoption rate in geographies such as the US, UK and Europe. As a result, 85% of organization leaders in India report improved ROI from their AI investments, with IT and marketing departments seeing the most returns.

In India, 90% of businesses believe AI solutions are essential to achieving business success by 2025, with 88% focusing on AI training to future-proof their workforce – compared to the UK (66%), Australia (62%) globally high rate. ), and Europe (67%). Some of the key initiatives include ongoing security training (50%) and advance onboarding for AI tools (40%), reflecting the growing rate of AI adoption in the country.

Among all workplace tasks, 88% of IT service and customer service professionals in India consider AI chatbots essential to reduce their workload, helping to streamline operations and enhance service quality.

“AI agents will be an integral part of how businesses deliver experiences to their customers while making the lives of their employees easier. We’ve been powering this transformation for businesses and the data now shows that AI is making a huge impact for these high-volume, high-performance business operations, Rego added.

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