2024 was the year of experimental makeup, with trends ranging from dewy skin to smoky siren eyes. Whether you’re suffering from blush blindness or channeling your inner mob wife, indianexpress.com takes you through the viral makeup trends that ruled our social media feeds throughout the year. Take a look:
1. Berry makeup
“Berry toned makeup has been a major trend this year, with deep red, plum and raspberry shades gaining popularity in a variety of products. When it comes to rednessShades like strawberry, rose, and apricot jelly offer a fresh take on the trend. These tones add a natural yet vibrant flush, enhancing the berry makeup look with a touch of softness,” said Mihir Jain, Sales and Marketing Director, Insight Cosmetics.
2. Skinanimalism
This year, A A minimalist approach to skin care And skincare infused makeup remains a major trend. As consumers seek simpler routines, the emphasis has shifted to products that offer multi-functional benefits. Jain added that consumers today prioritize efficiency over elaborate routines, focusing on transparency and sustainability in product formulations.
3. Ethereal skin
According to Muskan Jain, Brand Manager, MARS Cosmetics, the quest for a flawless, radiant complexion inspired the ethereal skin trend. “Highlighters became indispensable with lightweight foundations and dewy finishes. This trend emphasizes beauty as much about texture and finish as it is about color,” she added.
4. AI-powered beauty tools
Muskaan also mentioned how virtual try-ons and personalized recommendations have allowed artificial intelligence to create buzz in the beauty industry. These tools have not only changed how Consumers interact with beauty brands – AI is not just a feature, it is a new way to provide consumers with informed choices and create a seamless user experience.
5. Metal
Dheeraj Bansal, co-founder of Recode Studio, said metallic finishes are popular in everything from eyeshadow to nail polish. Gold, silver and bronze tones add glamor to everyday outfits. “Metals is a celebration of boldness and creativity, allowing individuals to add a touch of drama to their daily routine,” he added.
6. Viral makeup challenges
Makeup challenges exploded on social media, from bold lip experiments to avant-garde eyeshadow styles. The “reverse wing” eyeliner and “glass skin” trends stood out, encouraging users to step outside their comfort zone.
7. Bold colors
The year 2024 was dominated by bright, unapologetic colors, along with neon eyeliner and vibrant lipstick. “Bold colors symbolize a fearless approach to self-expression. They remind us how beauty can empower and inspire,” said Drashti Madnani, co-founder and beauty expert, Shryon Cosmetics.
What was your favorite trend? (Source: Freepik)
8. Gender inclusive cosmetics
The industry also promoted inclusivity through gender neutral product launches and marketing campaigns. This trend reflects a shift in society that breaks down stereotypes, allowing everyone to express themselves through beauty.
9. Environmentally friendly packaging
Bansal noted how the use of eco-friendly packaging has performed well Commitment to sustainability. Biodegradable and refillable packaging options gained popularity as brands sought to reduce their environmental impact.
10. Interactive Livestreams
“Livestream shopping became a phenomenon that combined entertainment and e-commerce. Beauty brands used this trend to engage audiences and provide live product demonstrations,” added Madnani.
Why should you buy our membership?
You want to be the smartest in the room.
You want access to our award-winning journalism.
You don’t want to be confused and misinformed.
Choose your subscription package
📣 For more lifestyle news, click here to join our WhatsApp channel and also follow us on Instagram